Track & Tactic

Backlink gap analysis helps you find websites linking to your competitors but not to you. This method is essential for improving your SEO by identifying missed opportunities to build high-quality backlinks. Here’s a quick summary of the key steps and insights: What is Backlink Gap Analysis? Compare your site’s backlinks with competitors to uncover untapped linking opportunities. Why it Matters? Backlinks are crucial for higher Google rankings. Addressing gaps can boost domain authority and organic traffic. Key Metrics to Focus On: Domain Rating (DR): Website strength. URL Rating (UR): Page-level backlink quality. Authority Score (AS): Overall SEO performance. Referring Domains: Unique linking domains. Toxicity Score: Identifies harmful links. Anchor Text Relevance: Contextual link quality. How to Identify Competitors: Use tools like Semrush or Ahrefs to find domain-level and page-level competitors based on shared keywords and rankings. Tools for Back...

CRO is about turning more visitors into customers by improving your website’s performance. On average, websites convert only 2–3% of visitors, but with CRO, you can achieve much better results. Key Takeaways: What is CRO? Improving the percentage of visitors who take actions like buying, signing up, or downloading. Why it matters: Optimized websites boost customer spending by up to 140% . How to start: Analyse user journeys (entry points, navigation, engagement, and drop-offs). Test elements like headlines, CTAs, forms, and social proof with A/B testing. Use tools like heatmaps, session recordings, and surveys to understand user behaviour. Track key metrics like conversion rates, bounce rates, and page load speeds. Quick Tips: Speed matters: A 1-second delay can reduce conversions by 20% . Mobile-first design: Mobile pages that load in under 2.4 seconds convert 3x better . Localisation: Support regional languages and payment methods for Indian users. Whether y...

KFC has successfully grown in India by blending its global identity with local preferences. Here’s how they did it: Localised Menu : Added vegetarian options like Veggie Zinger and regional dishes like biryani to cater to diverse Indian tastes. Smart Pricing : Affordable options, like ₹69 burgers, attract budget-conscious customers, while premium meals target urban audiences. Digital Presence : Strong engagement on platforms like Facebook and Instagram, influencer collaborations, and a user-friendly app for ordering. Strategic Locations : Outlets in high-traffic urban areas ensure accessibility. Customer Rewards : Loyalty programs offering points and exclusive perks encourage repeat visits. Brand Buzz | KFC India's Digital Drive For Growth, Targeting ... Market Strategy for India KFC strikes a balance between maintaining its global brand image and catering to the preferences of Indian consumers. Menu Adjustments for Indian Tastes KFC has tailored its menu to appeal to...

Monster Energy's marketing strategy combines digital innovation and local partnerships to achieve success in both global and Indian markets. Here's a quick summary: Global Impact : Launched in 2003, Monster Energy holds a 5.9% global market share, with annual revenues of ₹40,000 crore. Target Audience : Focused on 16–25-year-olds, especially fans of extreme sports, gaming, and fitness. Digital Presence : Over 85 lakh Instagram followers, 2.5 crore Facebook fans, and 31.6 lakh YouTube subscribers drive strong online engagement. India Success : Tailored campaigns like the Monster Ultra video (14 lakh YouTube views) and partnerships with Indian influencers and stunt teams resonate with local audiences. Coca-Cola Partnership : A 19.3% stake and distribution collaboration boosted sales globally and in India. Monster's strategy combines social media, influencer partnerships, and localised campaigns to maintain its adventurous image while catering to its audience's p...