Track & Tactic

In the world of SEO, knowledge is power—but actionable data is revenue. If you have ever wondered why a competitor with similar content consistently outranks you on Google, the answer often lies in their "Link Profile." Backlink Gap Analysis is the process of comparing your website’s backlink profile against your top competitors to identify the high-quality links they have that you don't. It transforms the abstract goal of "getting more links" into a precise, targeted to-do list.   In this guide, we will audit the top strategies used by industry leaders and break down exactly how to audit your competitors, identify the "gap," and rewrite your own strategy to dominate the search results. What is Backlink Gap Analysis? At its core, a backlink gap analysis is a strategic audit. It operates on a simple premise: if a website links to three of your competitors, it is highly likely they will link to you, too—provided you ask.   Search engines l...

Reliance Jio 's journey to 500 million users is a masterclass in affordable pricing , network expansion , and digital innovation . Here's how Jio transformed India's telecom market: Affordable Plans : Jio slashed costs with data plans starting at ₹149/month, undercutting competitors by ~55%. Extensive Network : Built a 4G-only network covering 80% of India at launch, now expanded to 52% 5G coverage by 2024. Digital Ecosystem : Apps like JioCinema and JioTV kept users engaged, with 50% using mobile internet for live TV. Rural Reach : JioAirFiber brought high-speed internet to tier-3 and rural areas, gaining 5.6M users by FY25. Data-Driven Growth : AI-powered analytics enabled personalised plans and customer retention strategies. Quick Comparison of Jio's Key Strategies Strategy               Implementation                  Impact Affordable Pricing        ...

Social media is evolving fast in 2025. Here's a quick summary of the key trends shaping the landscape: Genuine Connections Over Likes : Users now value authenticity and meaningful engagement. Brands focusing on community-building see better results. Decline in Organic Reach : Posts on platforms like Facebook and Instagram reach fewer followers. Targeted ads and user-generated content are becoming essential. Social Commerce Boom : The global social commerce market is set to reach $1.2 trillion. Features like in-app shopping and live shopping events are changing how people buy online. AI and Personalisation : AI is driving personalised experiences, from tailored content to chatbots. However, ethical concerns and transparency are critical. AR/VR Integration : Augmented and virtual reality are enhancing user experiences, especially in shopping and brand interactions. Short-Form Video Dominance : Short videos account for 82.5% of global internet traffic, with 66% of users finding...

Voice search is transforming how we search online, especially in India, where over 72% of users prefer regional languages and 82% of smartphone users engage with voice technology regularly . Unlike text searches, voice queries are conversational, longer, and often location-specific, like "Which is the best dosa place near me?" To track and improve your voice search performance: Focus on Featured Snippets : Voice assistants often pull answers from these. Analyse Conversational Keywords : Target long-tail, question-based queries like "How to make biryani at home?" Optimise for Local SEO : Use "near me" searches and update your Google Business Profile. Leverage Tools : Use Google Search Console , SEMrush , or BrightEdge for tracking voice-specific data. Monitor Regional Trends : With India's multilingual landscape, track voice queries in Hindi, Tamil, and other languages. Improve Technical SEO : Ensure fast-loading, mobile-friendly pages with st...